Less than 5% of supplement companies use 100% natural ingredients, including natural sweeteners, flavors and colors. The two main reasons most companies don’t use 100% natural ingredients are:
1) Natural ingredients are premium and cost more, and
2) It’s been impossible to make great tasting supplements naturally.
As natural ingredient supplement consumers we COMPROMISE when taking these supplements by consuming natural ingredients we restrict ourselves the pleasure/indulgence of consuming something that tastes great.
When we consume those supplements, we COMPROMISE by denying ourselves the indulgence of something that tastes great. We’re forced to choose our health over the pleasure of a great tasting product.
Pros: Very Healthy. Supports improved fitness levels
Cons: Bitter [gross? Unpleasant?] taste making an unpleasurable experience for the consumer. Likely not going to make it part of their routine, so the benefits of the product are wasted